Mega broker unveils digital platform for personal insurance
Consumer preferences around insurance are evolving, spurred by digital transformation across all industries. COVID-19 has only accelerated the shift, as lockdowns forced people to get their all their solutions online or from mobile apps. An EY 2021 Global Insurance Consumer Survey found that consumers who preferred digital contact with their agents jumped from 30% pre-pandemic to 49% post-pandemic.
Digital experiences offered by Amazon and other large retail brands have set standards high, and consumers now want the same quality of engagement when they’re buying insurance. T
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