Mega broker unveils digital platform for personal insurance
Consumer preferences around insurance are evolving,
spurred by digital transformation across all industries. COVID-19 has only
accelerated the shift, as lockdowns forced people to get their all their
solutions online or from mobile apps. An EY 2021 Global Insurance Consumer
Survey found that consumers who preferred digital contact with their agents
jumped from 30% pre-pandemic to 49% post-pandemic.
Digital experiences offered by Amazon and other large retail
brands have set standards high, and consumers now want the same quality of
engagement when they’re buying insurance. The challenge for brokers is how to
strengthen their digital presence while still delivering valuable in-person
service when customers need them, creating a hybrid “omni-channel” experience.
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